Creative direction | environmental installation (car show display space) | brochures | copy-writing | typography | interactive PDFs
Marketing brochure to highlight the benefits of buying New Zealand made Bridgestone tyres. A diecut transposes the wheel of a buzzy bee - archetypal Kiwiana item - onto a fleet vehicle.
Installation for the Top Gear vehicle event showcasing Bridgestone's areas of focus in social responsibility - tyre safety and environmental responsibility. A car filled with tropical plants, hanging gardens, lush grass, a greenhouse audio visual display space, interactive displays and a ride that simulates an overturning vehicle. Bridgestone headquarters in Japan were excited enough to send several executives out to take a look.
